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Paper+Design – why an on line business chose the products for its range

When the owners of So Raise Your Glasses, an online party decoration and tableware business, developed the strategy for their business way back in 2004 one of the key criteria was to always offer the highest quality products to their customers. There were lots of businesses already established which offered mediocre products but Gill and Philip Marshall wanted to do something better than this. They also wanted to make sure that whatever they chose to go into the range coordinated with other products so that customers could have a lovely themed look for their celebration and party.

Finding high quality decorations was relatively easy but paper tableware was more difficult. A number of suppliers were selected and these products have always sold well. However, Gill and Philip continued to seek something a bit different and in early 2012 found Paper+Design which is supplied by N J Products in the UK.

The range offered includes beautifully coordinated paper napkins, table runners and tablecloths and the designs are wonderfully contemporary with designs ranging from beautifully embossed products to gorgeous floral prints and edgy designs. The napkins are 3 ply, some of the paper table runners can be split into table mats, the table covers have a feel of cloth and the banquet rolls are coated and wipeable – all innovations and qualities which suit the company’s philosophy.

The Paper+Design range has flourished in the last 12 months with customers absolutely loving the products. So Raise Your Glasses is constantly reviewing and adding to the offering and at Christmas the range sold out very quickly – customers loved the traditional designs with a modern twist.

The range goes from strength to strength with new products added every month or so. See the full range of Paper+Design products stocked by So Raise Your Glasses.

Gill Marshall

Le Lievres

Le Lievres (est.1904) and now a 7000 sq ft Cookshop trading in St Helier, Jersey, have been dealing with NJ Products since August 2010.

Since that time we have been extremely impressed by their products and quality of service.

With the boom in cake making and baking all over Britain over the last three years both Le Lievres and NJ Products have benefited enormously from this increased customer demand and Le Lievres has nearly doubled its sales in this product area with the help of suppliers like NJ products.

Le Lievres buy’s NJ’s Easybake and Foilcraft products and a range of Christmas Crackers in the last quarter.

We have found NJ Products to be first class and they are great company to deal with. They are always very supportive when we have approach them on various bulk buy deals and they have been happy to support our in store ‘chef demonstrations’ that are a regular event for us. Their back office team has been exceptional supplying us with all the information we require to be effective retailers, costs, codes and barcodes. Deliveries are excellent; stock arrives without delay well package with very few discrepancies.

NJ Products are one of our best suppliers I would not hesitate in recommending them.

Richard Le Lievre – Joint Managing Director Le Lievres (C.I.) Limited

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